Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.

Google or YouTube are present in 82% of journeys where consumers discovered a new brand, product or retailer.

Google’s Commerce Media Suite connects brands and retailers with customers across every step of the journey, and today we’re announcing a new partnership that powers performance with retail signals.

Albertsons Media Collective is bringing first-party shopper data to YouTube and third-party inventory in Display & Video 360. Now, brands can reach high-intent Albertsons Companies’ shoppers across YouTube and premium publishers while measuring precise impact with SKU-level sales reporting.

Unifying brand and shopper marketing in Display & Video 360 helps brands like Keurig Dr Pepper seamlessly optimize every dollar, managing commerce media with the same accountability and performance as their broader marketing strategy. By connecting Albertsons Companies’ data with the reach of YouTube and intelligence of Google AI, brands can drive ROI across the entire shopper journey.

Reach out to your Google account team to learn more.