Google Ads Posts Site Visits Assets Documentation

Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times – the label that says how many people visited the site. Well, now there is official documentation for it and we know they are officially called site visits assets.

Google’s documentation says:

Site visits is an automated asset that shows how many times your website has been visited. This non-clickable text appears directly in your ads, giving potential customers a clear metric of your site’s popularity.

Here is the illustration Google posted on it:

Hana Kobzova spotted this new document and posted about it on PPC News Feed.

To be eligible for the site visits asset, your domain must meet the following requirements:

• Clicks: Your domain must have accumulated a minimum of 10,000 clicks within the last 30 days.
• Policy compliance: Your account must have no policy violations.
• Single tenant domains: To be eligible, your website must operate on a single-tenant domain or a unique subdomain that distinctly represents your business entity. Sites hosted on sub-paths of shared hosting domains are ineligible for the asset because distinct clicks cannot be separated from the primary hosting site.

Google added, “Site visits are not guaranteed to serve, even if your account is eligible.”

The site visits asset dynamically displays site traffic data directly in your text ads. The text displayed in the ad will automatically adjust to reflect the aggregate number of clicks your domain has received across organic and ads traffic, providing a range to users. Clicks are updated everyday. The badge will appear differently depending on which click bucket your domain falls into:

• 10K+ clicks
• 100K+ clicks
• 1M+ clicks

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