After closing 2025 with record sales and triple-digit growth, Skoda Auto India is gearing up for an aggressive product-led strategy in 2026. The Czech carmaker sold 72,665 units to dealers last year, marking 107% growth, while customer deliveries stood at 70,600 units. Calling 2026 a year of consolidation and expansion, Ashish Gupta, Brand Director at Skoda Auto India, says the company has lined up 10 product actions including new launches, refreshes, trims and feature upgrades—aimed at sharper positioning, wider price coverage and stronger brand aspiration. The strategy has already translated into tangible gains, with Škoda climbing from 11th place in 2024 to seventh in the Indian passenger vehicle market in 2025, alongside an expanded footprint across 183 cities and over 325 customer touchpoints.
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