Bing Tests Underlining Name & Price In Shopping Ads Carousel

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?

This was spotted by Sachin Patel who posted about it on X – he said, “Bing is testing underlined product names and prices in ads.”

I was able to replicate this in one browser, here is what I see:

Here is the normal version without the underline font style:

Bing is testing underlined product names and prices in ads. @rustybrick pic.twitter.com/xGGcdr48kP

— Sachin Patel (@SachuPatel53124) February 2, 2026

Forum discussion at X.