VRC Non-Skip ads are now generally available, allowing brands to reach TV audiences with Google AI.

We’re making it even easier to reach the millions of viewers enjoying YouTube in the living room — including the viewers that have made YouTube the #1 streamer in the U.S. for three years running

. VRC Non-Skips are now generally available globally in Google Ads and Display & Video 360.

Why this matters for your media mix:

• Built for the big screen: Non-skips are optimized for CTV delivery and ensure your message is delivered in its entirety.
• AI-powered optimization: Google AI dynamically optimizes between 6-second Bumpers, 15-second standard and 30-second CTV-only non-skippable ad formats, ensuring your campaign reaches the right audience at the right time.
• Drive better performance: AI-powered precision helps drive greater efficiency across multiple non-skip ad formats, delivering more unique reach and impact compared with manual mixes of single-format campaigns.